GOLF CHANNEL POSTS MOST-WATCHED WEEK EVER FOR THE OPEN CHAMPIONSHIP
via press release:
ORLANDO, Fla. (July 22, 2015) – Golf Channel posted its most-watched week ever for The Open Championship, driven by Golf Central’s Live From St. Andrews coverage from Monday through Sunday. Additionally, Golf Channel served nearly 8 million unique viewers across the week, not including viewership on Monday, July 20, with coverage surrounding the weather-delayed final round. This is the most unique viewers for Golf Channel during the week of The Open since 2009 (8.3 million)
For 24-hour Total Day (6AM-6AM), 105,000 average viewers per minute were tuned into Golf Channel, the network’s most-watched week ever for The Open (Mon-Sun) and representing +30% YOY and +46% vs. the historical average (72,000) for this week (2006-2014), according to data released by The Nielsen Company.
GOLF CHANNEL VIEWERSHIP COMPARISON: THE OPEN CHAMPIONSHIP
2015 105,000
2014 81,000 +30%
2013 86,000 +22%
2012 68,000 +54%
2011 58,000 +81%
2010 59,000 +78%
2009 69,000 +52%
2008 87,000 +21%
2007 73,000 +44%
2006 70,000 +50%
Last week, four respective days set new marks for most-watched day during the week of The Open, including Monday (92,000), Tuesday (98,000), Wednesday (136,000) and Sunday (133,000). And, Wednesday’s 136,000 average viewers was the second most-watched of any day during The Open for Golf Channel, trailing only Saturday of 2008 (150,000).
GOLF CHANNEL DIGITAL POSTS RECORD TRAFFIC ACROSS KEY PLATFORMS AND METRICS:
Golf Channel Digital via GolfChannel.com and Golf Channel Mobile App posted record traffic for the week of The Open Championship, according to Adobe Site Catalyst:
- Golf Channel Digital 39 million page views (+144% YOY) – Best Week Ever Record
- Golf Channel Digital 7.2 million visits (+60% YOY) – Best Week Ever Record
- Golf Channel Digital 2 million video starts (+23% YOY) – Best Ever for The Open
Additionally, Golf Live Extra streaming of Golf Central Live From St. Andrews generated 566,000 minutes watched (+334% YOY).
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 13 languages around the world. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original content. Watch Golf Channel anywhere: On Demand, online or across mobile and connected TVs through Golf Live Extra. Golf Channel’s digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.
