FOOTBALL IN HIGH HEELS: PERSIL IN THE SUPER BOWL
Last night’s Super Bowl featured Persil ProClean 2in1 Power Liquid for the first time. Here is some information on the amazing product and where you can buy it!
Persil ProClean 2in1 Power-Liquid (Grocers Nationwide and online at Walmart.com and Amazon.com )
40oz/20 loads/$5.24 ● 100oz/50 loads/ $11.97 ● 150oz/75 loads/ $17.97
With the power-packed combination of Persil detergent plus Pro-Lift Technology™, 2in1 is the most powerful stain-fighting Persil detergent available. Persil 2in1 laundry detergent is great for everyday laundry and has a power-boosted formula to help fight tough stains.
- Pro-Lift Technology™ for the most powerful Persil stain-fighting detergent
- Optimized for use in all washing machine types, including high efficiency (HE) washers
- Use with white and colored laundry
- ConsumerReports.org ranked #1 laundry detergent! Link to Article
Scottsdale, AZ, February 7, 2016 – Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
TBWA, a Henkel global partner, originally created the “#1 Rated” spot for Persil ProClean as part of its scheduled 2016 media run. “The main objective when developing the creative for this ad was simple. We didn’t need an out-of-the-box concept because the power of the message comes from what’s inside the bottle,” says Andreas Hartleb, SVP & General Manager of the Laundry & Home Care business unit in the United States. “We wanted to make consumers aware of the exceptional performance of Persil ProClean 2in1, and the Super Bowl is a great opportunity to drive awareness with over 100 million consumers.”
Initially launched at Walmart retailers stateside in March 2015, the Persil ProClean portfolio – consisting of Power-Liquid®, Power-Pearls® and Power-Caps® – has quickly gained momentum and has expanded its reach to national grocery, drugstore, and club store distribution spanning over 26,000 U.S. doors. Visit PersilProClean.com to find a store near you and join the conversation using #GameDayStains.
Find Persil ProClean at @PersilProClean on Facebook, Twitter, Instagram and YouTube.com.
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Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Renuzit® air fresheners, Schwarzkopf® hair products, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair-styling products, and Loctite® adhesives. Visit www.henkelna.com for more information.
About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.4 billion in fiscal 2014. Henkel’s preferred shares are listed in the German stock index DAX.
